BIOS

SUSAN CASSERLY GRIFFIN
With over 30 years of experience, Susan has a reputation for building B2B brands, growing awareness and driving revenue growth through strategic and tactical marketing. Prior to forming Griffin + Skeggs Collaborative, she most recently served nine years as CMO for the London-based global market research agency, System1 Group (formerly BrainJuicer). Before joining BrainJuicer in 2008, Susan established herself as a highly successful marketer and business development professional at companies such as GMI, Material ConneXion, Aberdeen Group and Thomas Publishing as well as entrepreneurial start-ups SoftWatch, and Voyager. Her domain expertise extends to consumer and industrial products and services development, supply chain management, healthcare informatics, as well as financial services, having started her career at the American Stock Exchange where she rose to the rank of Vice President.

She currently serves on the boards of GreenBook, an insights and research industry publisher and conference organizer; and NewYork Rep, a 501(c)(3) theater incubator, developing new work that inspires and compels social change. Previously she served on the boards of Musical Theatre Factory, a 501(c)(3) artists’ services organization and incubator of new works of musical theatre, New York Rep, and the New York Chapter of the American Institute of Graphic Arts (AIGA). She is a graduate of the Rhode Island School of Design. She also a principal of Wayward Creatives Entertainment a theatrical branding, marketing and production subsidiary of Griffin + Skeggs Ventures.

GARY SKEGGS
Gary’s award-winning work has been widely published both nationally and internationally. A long-standing member of the AIGA, he has served as Vice President of its New York Chapter. Throughout his career, he has worked with major institutions and corporations such as: Amnesty International, AT&T, Bard Graduate Center, System1 Group/BrainJuicer, Bessemer Trust, Burnham Investors Trust, Central Park Conservancy, Credit Suisse, Dow Jones & Company, East 86th Street Association, Fair Isaac, Foundation for Landscape Studies, Fashion Institute of Technology, Financial Security Assurance, Fordham University, Jaguar Cars, Lenox Hill Hospital, Manhattan Country School, Merrill Lynch, NASA, New York Power Authority, Pitney Bowes, Seagram, Sloan-Kettering Cancer Center, South Street Seaport Museum, United Technologies, WebMD and many others.

Gary brings over thirty years’ experience to Griffin + Skeggs Collaborative. After holding senior positions at Danne & Blackburn and Richard Danne & Associates – both well-respected corporate design firms in New York City – he founded Skeggs Design in 1995 and Griffin + Skeggs Collaborative in July 2017. He is a Magna Cum Laude graduate of the University of Cincinnati’s influential college of Design, Architecture, Art and Planning. He also a principal of Wayward Creatives Entertainment a theatrical branding, marketing and production subsidiary of Griffin + Skeggs Ventures.