FICO World 2013
CONFERENCE BRANDING AND MARKETING
Branding, style guidelines, marketing collateral, conference materials, and environmental graphics for a biannual international analytics technology conference sponsored by FICO (Fair Isaac). The theme of this conference focused on the shifting nature of consumers’ loyalty and their increased sense of empowerment, making them more difficult to attract, retain and profitably manage. The four-day conference explored how banks, retailers, insurance companies and healthcare providers are using analytic technology to understand consumer needs and risk factors, and to improve customer experience. Digital media and environmental graphics were designed and implemented by FICO staff and other vendors based on style guidelines.
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