BrainJuicer
ANNUAL REPORTS
These annual reports for London-based global market research agency BrainJuicer (now System1), consisted of an illustrated wrap in full color, with a separate 56-page black and white financial report. The themes ranged from a guide to behavioral science-based research principles embraced by the Company (2012), to a modern marketer’s guide for changing consumer behavior (2013), to an overview of the firm’s 15-year history as one of the world’s most innovative market research companies (2014). Separate versions of the wraps with slightly difference messaging were produced as freestanding marketing pieces. While the Company’s annual report no longer includes a wrap, we continue to design and produce their annual financial report which has grown to 80 pages in length.
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