FaderFocus

COMPANY REPOSITIONING AND REBRANDING
A successful qualitative research provider wanted to elevate the perception of her services and value proposition to reflect her expertise as a strategy consultant and transformational change facilitator. We worked with her to help solidify her brand narrative and articulate the proprietary techniques for which she was already an acknowledged expert in a new context. We reframed her expertise and brand promise, and created a visual identity and website that underscores an evolution from her previous persona to support her current business objectives.

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